„Working with client-supplied text is particularly tricky. If average citizens are bad writers, clients are bad writers with egos. Upper Middle Managers would rather “add value to cross-brand synergies while enhancing the functionality of strategically targeted product from the dairy side” than put milk in their coffee. Rare is the client who writes the way people talk; rarer still is the client who uses few words when many will suffice. In brochures and catalogs, such copy is ineffective. On a web page, it’s destructive on a nuclear scale.“

Aus Taking Your Talent to the Web von Jeffrey Zeldman. Alt (2001), aber immer noch gut. Jedenfalls oben stehendes Zitat (kursive Hervorhebung von mir).